Promoting the heck out of your website is one very effective but underrated online strategy that can have a dramatic impact on your bottom line. See, just having a website and putting it online is not enough to get money in your bank account. Many home furnishing store owners I consult with are under the false impression that having a website is the savior of their store and business. This could not be further from the truth.
In today's technologically advanced culture, having a website is simply mandatory. In fact, you are viewed as a dinosaur if you do not have website. From a customers perspective, having a website is not seen as a huge advantage. From a customers perspective every business should have a business.
It is best to view your website as a separate tool that you could use to generate sales, instead of viewing it as the answer to all your sales problems. After all, it is not the website that sets you apart, it is about your Unique Selling Proposition (USP) and your ability to consistently attract customers to your website. Once you get prospects to your website, your next job is to actually write words and use images on your website that compel your customer to open their wallet, take out their credit card and purchase from you.
Your website address should be advertised on your business cards, sales receipts, store windows, store signage, product information spec sheets and anywhere else you can think of. This strategy works even better if you have a memorable website address. An example could be greatfurnitureatcheapprices.com or any other website address that sticks out. The important key is to remember that your website does nothing for you unless you get visits to your website and then are able to convert them into buyers.
http://ift.tt/2CgVHwg
via IFTTT
No comments:
Post a Comment